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  • Writer's pictureHira Ali

Reston, Virginia, USA. October 2015 – NEWTOMS announces

Teaming agreement between NEWTOMS, Subject Matter Experts in Data Collection & MEDIATION that provide INSIGHT and enable positive ACTION for CSPs, and INOVVO, a leading Telecom Solution provider created as a result of buyout of prestigious comScore’s (NASDAQ: SCOR) Wireless Division and its Subscriber Analytix product line. Subscriber Analytix provides the platform for understanding the consumer experience and behavior by fusing, filtering, organizing and providing out of the box insights from enterprise level data. Subscriber Analytix amplifies the value of other tools by adding new dimensions, digital categorization and segmentation, helping to find hidden value in existing data.

Subscriber Analytix can drive incremental revenue and decrease costs for Global Mobile Operators. INOVVO customer base and use cases can be seen in North America, Europe and Asia.

Subscriber Analytix Marketing ingests billions of records and applies digital data enrichment via INOVVO assets to generate exclusive marketing intelligence.

Subscriber Analytix CARE gives front-line Care teams timely access to root cause analysis of data QoS to quickky recognize, resolve and prevent future subscriber issues.

This partnership means a tremendous value proposition that will enable CSPs to answer the following key questions:

  • Subscriber Base Management Which usages may influence loyalty? Which Subscribers are potential churners? Who are IPhone Loyal users?

  • Targeting / Campaign Efficiency Which segment should be targeted? What are the results of mkt campaigns?

  • Offer Portfolio Management Which tariff are the most used and drive which usages? What is the average consumption towards the allowance?

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