NEWTOMS, Subject Matter Experts and leading provider of specialized professional services related to Data Collection-Mediation, and Idiro Technologies, a leading provider of advanced data analytics and pioneers in Social Network Analysis Technology today announced a partnership. This partnership gives NEWTOMS the right to offer Idiro’s services in the Latin American markets and strengthens its Mediation, Insight, Action orientation around CDR Analytics and Telco Industry; similarly the alliance gives Idiro Technologies the right to offer NEWTOMS’s specialized professional services related to Mediation and Interconnect billing solutions already widely deployed in Europe today.
Idiro’s advanced Social Network Analysis (SNA) platform helps Telco Marketing, Anti-fraud and Customer Experience staff to segment and target customers. Idiro uses voice, SMS and data traffic call detail records to build up a detailed picture of the social communities within the customer base. Idiro’s analytics are predominantly used to improve customer acquisition and customer retention and to increase ARPU via cross sell/upsell opportunities. Idiro SNA’s analytics focuses on the relationships rather than the individuals – the right approach for the emerging markets where the pre-paid customer is predominant and the information available about pre-paid customers is scarce.
According to Winston Rivero, co-Founder and Executive Director of NEWTOMS, “This partnership will draw a combination of technology, services and skills from NEWTOMS and IDIRO to help operators GET subscribers, RETAIN them, GROW ARPU.”
By combining NEWTOMS’s specialized professional services with Idiro Technologies’ SNA platform, telecom customers will mine data from their existing Mediation systems and draw insights from CDRs via SNA technology. This will allow the telecom to identify influencers, predict churners, and select targets for successful acquisition and cross-sell campaigns.
According to both parties, this partnership will prove to be most beneﬁcial, as each company’s solutions complement the other. As stated by Winston Rivero, co-Founder and Executive Director of NEWTOMS, “By offering NEWTOMS-IDIRO synergies, we will help our clients to successfully mine their ever-growing amount or CDRs and their rich mine of traffic data, gain competitive insights by identifying key influencers in their networks and execute successful word-of-mouth campaigns, member-get-member strategies, churn reduction and finally improve their EBITDAs.”
According to John Dunne, Idiro Chief Commercial Officer, “NEWTOMS is an ideal partner for IDIRO; they have an excellent track record in Latin America, they are subject matter experts on the existing data collection and mediation system and Interconnect billing solution already deployed in more than 50 sites in Latin America, they are experts offering Mediation, Insight, Action and by combining our award-winning technology and NEWTOMS expert services, we can, together, help mobile operators turn raw data into actionable insights, therefore enabling fruitful action. By integrating IDIRO’s SNA platform with NEWTOMS services, we are now in a position to offer mobile operators an end-to-end solution that will positively impact their bottom-line”.
Based in Dublin, Ireland, Idiro Technologies is an award-winning provider of marketing analytics to service providers and businesses around the world. Idiro specializes in advanced predictive analytics for telecoms and online gaming companies and is a recognized leader in ‘Big Data’ analytics consulting and the commercial deployment of social network analysis technologies. For an overview of Idiro’s social network analysis technology, watch the short video on the Idiro homepage at: www.idiro.com